Last updated: 10 March 2026
This Cookie Policy explains how Strategic Minds Group Limited, trading as Tota ("we", "us", "our"), uses cookies and similar technologies on our website at https://www.heytota.com ("the Website"). This policy should be read alongside our Privacy Policy.
This policy applies to the Website only. The Tota application does not use cookies or similar tracking technologies.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to provide information to the owners of the website.
Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a different domain). They can also be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining on your device for a set period or until you delete them).
2. Cookies We Use
We use the following categories of cookies on our Website:
2.1 Strictly Necessary Cookies
These cookies are essential for the Website to function and cannot be switched off. They are usually only set in response to actions you take, such as setting your cookie preferences. No personally identifiable information is collected by these cookies.
2.2 Analytics Cookies
We use Google Analytics to understand how visitors interact with our Website. These cookies collect information in an anonymised form, including the number of visitors, where visitors come from, and the pages they visit. This helps us improve the Website.
2.3 Advertising Cookies
We use Google Ads cookies to measure the effectiveness of our advertising campaigns and to serve you relevant advertisements. These cookies may track your browsing activity across different websites.
3. Cookie Details
The table below provides details of the specific cookies used on our Website. Please note that cookie names and details may change from time to time as these services are updated by their providers.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_ga | Distinguishes unique visitors to the Website by assigning a randomly generated number as an identifier. | 2 years | Analytics | |
_ga_<ID> | Used by Google Analytics 4 to persist session state. | 2 years | Analytics | |
_gid | Registers a unique ID used to generate statistical data on how the visitor uses the Website. | 24 hours | Analytics | |
_gat | Used to throttle the request rate to Google Analytics. | 1 minute | Analytics | |
_gcl_au | Used by Google Ads to store and track conversions. | 90 days | Advertising | |
_gcl_aw | Stores Google Ads click information for conversion tracking when a user clicks on a Google ad. | 90 days | Advertising | |
IDE | Google (doubleclick.net) | Used by Google for advertising purposes, including remarketing, to serve relevant ads based on previous visits. | 1 year | Advertising |
test_cookie | Google (doubleclick.net) | Used to check if the user's browser supports cookies. | 15 minutes | Functional |
Lemon Squeezy (our payment processor) may also set cookies if you navigate to a purchase or checkout page. These cookies are necessary for the payment process to function. Please refer to Lemon Squeezy's cookie policy for further details.
4. How to Manage Cookies
When you first visit our Website, you will be presented with a cookie banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in the footer of our Website.
You can also control cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored on your device and delete them individually or all at once.
- Block third-party cookies.
- Block cookies from specific websites.
- Block all cookies from being set.
- Delete all cookies when you close your browser.
Please note that if you choose to block or delete cookies, some features of our Website may not function as intended.
For more information on managing cookies in popular browsers, visit:
5. Your Rights Under UK Law
Under the Privacy and Electronic Communications Regulations 2003 (PECR), we are required to obtain your consent before placing non-essential cookies on your device. Our cookie banner provides you with a clear choice to accept or reject these cookies.
You also have rights under the UK GDPR in relation to any personal data collected through cookies, as detailed in our Privacy Policy.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. The updated version will be indicated by the "Last updated" date at the top of this page.
7. Contact Us
If you have any questions about our use of cookies, please contact us:
Email: team@heytota.com
Post: Strategic Minds Group Limited, 57 Nine Elms Lane, London, SW11 7DF
